1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Every week, we created an email from scratch that went out to 7-8 million Kellogg’s Family Rewards members in our database of about 45 Million. Coupons, rewards, promotions, sweepstakes and quizzes—it was one big CRM party.
Basically, I had to master around 25 different brand languages, each with their own tone, voice and long list of guidelines. It wasn’t easy, but it was never boring.
In 2022, we blew it all up. New site, new rewards and a completely new loyalty experience that was simpler, smarter and more engaging. When we got it right, people didn't think they signing up for stuff or entering info. They just had fun and got cool stuff for free.